A job board established after the pandemic is offering job hunters and employers a new niche market.

RedBalloon promises in its Instagram bio that its platform is "connecting serious job seekers with non-woke employers who won’t force employees to compromise their faith or values." On its website, it promises employers that "finding the right employees shouldn't be stressful" because "at RedBalloon, we start with values-alignment. Because if a job candidate doesn't have the right work ethic, nothing else really matters."

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The company shared a video Tuesday poking fun at what some work cultures include. A variety of children are seen sharing what sort of job they want when they grow up, satirically saying they want to be hired "based on what [they] look like" and their "chromosomes" over their "skills." The children pretend to look forward to a day when they are "offended by [their] co-workers and walk around the office on eggshells and have [their] words policed by HR."

That ad is beginning to take off, with more than 34,000 views on Instagram so far.

“Our new video shows the kind of workplace the woke crowd is creating. Do you really want that for your children?” RedBalloon CEO Andrew Crapuchettes said in a statement. “The new ad is awesome, funny, and cuts to the heart of the woke nonsense in the workplace."

This campaign comes days after the employment report from the Bureau of Labor Statistics was far more than predicted at 339,000 jobs in May alone. The job numbers for the previous two months also increased by a combined 93,000. Monthly job growth has been averaging over 280,000 for the past three months.

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“Companies have to pursue new strategies to adapt in this highly competitive market,” Crapuchettes said in a statement at the time. “Establishing and promoting an ‘employer brand’ is an essential tool in creating hiring momentum and retaining current employees against an onslaught of competitive offers. So too is developing strong workplace culture where people feel they are thriving and growing. Otherwise, there are just too many other options out there for job seekers to pursue.”

Still, jobless claims rose by 28,000 to 261,000 during the first week in June, matching that of October 2021.