Former President Donald Trump is set to deliver an address to a crowd of voters in Council Bluffs, Iowa, on Friday.

The speech is at the Mid-America Center, where Trump is expected to take the stage at 1 p.m. However, programming for the rally is expected to start as early as 11 a.m.

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The rally comes as the former president seeks a return to the White House in 2024. Trump is considered the front-runner for the Republican nomination, but he is facing a crowded primary field.

Other Republican hopefuls include his former Vice President Mike Pence, former South Carolina Gov. Nikki Haley, Sen. Tim Scott (R-SC), and Gov. Ron DeSantis (R-FL). Pence and the wife of DeSantis, Casey DeSantis, have both appeared in Iowa recently, which is one of the first states to host a primary. New Hampshire also hosts an early primary.

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The former president canceled an appearance in the Hawkeye State last month over weather concerns. If he had kept the date, he would have faced off with DeSantis, who is considered his biggest challenger for the nomination.