Vacations to Walt Disney World just got a little more expensive on Wednesday, as the "most magical place on Earth" just raised its prices for both its annual passes and its parking.
All four of the park's annual passes, which ranged from $400 to $1,399, have increased in price by up to $50, with the cheapest pass, the Pixie Dust Pass, now priced at $439, and the most expensive, the Incredi-Pass, now at $1,449. The Incredi-Pass is the only pass Disney World offers that all guests, regardless of whether or not they are Florida residents or Disney Vacation Club members, can purchase.
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Aside from raising its prices on annual passes, the theme park is also raising the price of its parking to $30, which was previously $25.
“We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer,” a Disney spokesperson said.
Disney World did provide some good news amid the price increases, however, as both annual pass holders and ticket holders will be allowed to visit other parks at the theme park whenever they wish starting Jan. 9. Currently, parkgoers can only visit another park after 2 p.m.
The price of vacationing at Disney World has become a growing discussion among travelers, as a full vacation with a Disney hotel, tickets, and a dining plan will bring in a high cost. When looking at a hypothetical family vacation for a family of four, meaning a mother, father, and two children, ages 6 and 8 years old, from July 14 through July 21, 2024, the grand total is $6,711.62.
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Disney CEO Bob Iger stated in March that "pricing is not an issue," though he did previously concede that the company may have been "a little bit too aggressive about some of our pricing" for the theme park.
The Florida theme park has also experienced lower attendance this year, which some have speculated that the park's increasing prices have contributed to. Florida Gov. Ron DeSantis (R) has stated he believes that Disney's "woke" agenda is "impacting" ticket sales.