


Lingerie retailer Victoria's Secret is getting ready to bring back its annual fashion show.
The event was scrapped by the company in 2019 after some criticized the brand for not being diverse enough. It followed the announcement that the long-running Angels program would end because they were not "culturally relevant."
"We're going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year," Chief Financial Officer Timothy Johnson said.
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Following the final airing of the fashion show in 2018, the company continued its rebrand by looking to hire transgender models. In 2019, Valentina Sampaio became the first openly transgender model hired by Victoria’s Secret and continues to model for the brand.
In February 2022, the company announced the hire of TikTok star Emira D'Spain, the first black transgender model to join Victoria's Secret.
Victoria's Secret also hired women's soccer star Megan Rapinoe as one of its brand ambassadors.
Changes to the brand caused a 7% drop in net sales at the end of 2022.
“We believe we’re two years into a five-year journey in the turnaround of our business, and we have a clear road map to be the world’s leading fashion retailer of intimate apparel,” CEO Martin Waters said.
The Victoria's Secret Fashion Show debuted in 1995. A date and television network for this year's show has not been announced. The special previously aired on CBS and ABC.