Seth Weathers, the creator and owner of Conservative Dad's Ultra Right beer, claimed Wednesday that the success of his new product is proof that people want alternatives to "woke corporations."
Weathers announced his beer in April, only a few weeks after Bud Light generated controversy for a partnership it announced with transgender activist Dylan Mulvaney. In the four months that have passed, the beverage has blown up "overnight" and is now undergoing statewide distribution in Georgia, Arkansas, and other states, Weathers said during an appearance on Fox News Business.
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"I think it just shows you where Americans are," Weathers said. "I think people finally had enough of 'woke' corporations, and so I think when people are given an opportunity to look at a brand that’s not 'woke,' they’re going to take the opportunity, and, you know, we moved into that position, and I think you’re going to see us continue to grow for decades to come. Again, there was a point that we reached where enough was enough, and I think that’s where a lot of Americans were at, and I think that’s why Conservative Dad's Ultra Right beer has been such a huge success."
The Washington Examiner's Tiana Lowe Doescher asked if Ultra Right beer's taste was intended to breach the middle ground of beer, with it not being too light nor being too heavy. Weathers responded by saying that he wanted to make a beer "that everyone could drink" and that people do not want to drink heavier beer all the time, nor drink "beer-flavored water" all the time.
Weathers said that his beer's sudden statewide distribution is a rare situation in the beer industry but that consumers' demand for an alternative helped make it happen. He added that his beer would launch in other states in the future.
The beer's first commercial featured Weathers on a baseball field talking about how conservatives are getting hit "in the face, left and right, by the 'woke' mind virus." He then tells viewers to stop giving money to corporations "that hate our values" and proceeds to swing a baseball bat at a can of Bud Light.
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In the wake of Bud Light's partnership with Mulvaney, Anheuser-Busch, the owner of the beer, has had its revenue go down by almost $400 million. The heir of Anheuser-Busch, Billy Busch, said it was disheartening to watch the beer brand, which was so much a part of his childhood, lose its legacy of valuing its customers and employees; he also said he would be the first to buy the beer brand should Anheuser-Busch sell it.
Most recently, the Bud Light debacle was mocked by country singer John Rich, who released a music video for his song "I'm Offended." In the video, a man is in a bar drinking a can of "sissy beer" before a woman takes the can away from him and gives him a different beer.