Retail giant Target is under fire after footage has gone viral of a woman berating the store's latest line of Pride Kids' & Baby Clothing.

"Look at how ridiculous this is," the woman says as she walks through the children section of Target, according to footage posted to Twitter. "This is such bulls***."

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As she walks around the section, she highlights various shirts and onesies with messages including "TRANS PEOPLE WILL ALWAYS EXIST!" and "¡BIEN PROUD!"

Other products include Pride-themed lights, books, and sandals, according to the footage.

"Take pride," a message on Target's website reads. "Being true to yourself and your community is something to celebrate all year long."

Target's marketing of Pride-themed items for children as young as newborns have not sat well with many conservatives on social media.

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"This is what you will find in the kid’s section of @Target," popular Twitter account Gays Against Groomers tweeted. "We urge you to take your business elsewhere. They are indoctrinating and grooming them with LGBTQ ideology."

"It is highly inappropriate and disturbing. We hope there are enough parents out there that understand how wrong this is and show them that this garbage will not sell. The only thing these people understand is money. Target deserves the Bud Light treatment. We will work to put the pressure on them."