A recent glitch on Snapchat led to an increase in users searching on Google for how to delete the app.
The social media platform released a new account run entirely by artificial intelligence, which posted to its story for the first time on Tuesday. "My AI" shared a photo of a blank wall meeting a blank ceiling, and it stopped responding to messages, a previous feature run by ChatGPT.
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WTF MY SNAPCHAT AI JUST POSTED A STORY WHAT DOES THIS MEAN pic.twitter.com/tDYlplYRcT
— imran/A (@03imrann) August 16, 2023
"My AI experienced a temporary outage that's now resolved," a Snapchat spokesperson explained.
As a result, the phrase "delete Snapchat" was searched more the next day than ever on Google, increasing by 1,239% worldwide. On Thursday, searches continued to increase from the week before.
Every "My AI" account can differ slightly per user, allowing for customization. The same picture being posted to the account's story raised discussion about privacy online.
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Last year, Snapchat reportedly reached a $35 million settlement in its Illinois class-action lawsuit, which accused the social media platform of violating the Illinois Biometric Information Privacy Act with the use of facial recognition technology.
There are 397 million daily active accounts on the platform.