The city of San Francisco is investigating a potential violation over a giant "X" sign placed on the the social media company's headquarters, once known as Twitter.
The new sign atop the building is part of the process of Elon Musk's rebranding of the platform as simply "X." However, Patrick Hannan, spokesperson for the Department of Building Inspection, said any letters or symbols replaced on a building would require a permit to ensure “consistency with the historic nature of the building," according to the Associated Press.
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“Planning review and approval is also necessary for the installation of this sign," said Hannan. "The city is opening a complaint and initiating an investigation."
The launch of the investigation comes after city police stopped workers from removing the building's iconic bird logo on Monday, saying they had failed to tape-off the sidewalk to protect civilians from any potential falling objects.
The trouble in San Francisco, however, did not stop Musk from sharing images of the new logo on "X," as he posted several videos of the building's new sign over the weekend. Musk also issued a statement saying he will keep the social media platform's headquarters in San Francisco, despite being offered "rich incentives" to move the headquarters out of the city.
Our HQ in San Francisco tonight pic.twitter.com/VQO2NoX9Tz
— Elon Musk (@elonmusk) July 29, 2023
Many have offered rich incentives for X (fka Twitter) to move its HQ out of San Francisco.
— Elon Musk (@elonmusk) July 29, 2023
Moreover, the city is in a doom spiral with one company after another left or leaving.
Therefore, they expect X will move too.
We will not.
You only know who your real friends are when…
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Linda Yaccarino, the CEO of "X," said in a statement on July 23 that the social media platform's rebranding will be "the future state of unlimited interactivity." Yaccarino added that when Twitter was first introduced, it "changed the way we communicate," and that under its new name, it "will go further, transforming the global town square."
"X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities," read Yaccarino's statement. "Powered by AI, X will connect us all in ways we’re just beginning to imagine."