A pizza shop in Ohio is going viral after it launched a new hiring campaign targeting "non-stupid people."

The sign outside Santino’s Pizzeria reads, "Now Hiring Non-Stupid People," and since posting it, the store has been flooded with phone calls.

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The sign was meant as a joke and not a serious hiring practice, according to Heather Stockton, the restaurant's manager.

It has been on display for months but finally gained notoriety with a social media post earlier in the week, according to a report.

"We're going to have people that love the sign, people that hate it," Stockton said.

She also defined "non-stupid people" as common sense individuals who are on time and reliable, the report noted.

"A lot of people are lacking it nowadays," she said.

The coronavirus pandemic played a major role in diminishing the quality of workers, Stockton said, and the pizzeria had been forced to deal with no-show employees and those who didn't take the job seriously.

"I had a high school student who thought it was OK to bring a Nerf gun in with another employee here," she said.

Many in the community have found the sign amusing, according to the report, and business has improved since its posting, according to Stockton.

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"I didn't think it was offensive at all. It made me really curious about this pizza place," one new customer said. "So, that made me decide to come in and check it out."

"I thought it was awesome because they're not saying people are stupid, they're saying, 'Hey, let's pay attention, let's communicate, let's get things going back to the way they're supposed to be, helping each other,'" a local business owner said.