Those on the political Left, with their union ties and generally collectivist worldview, have long used boycotts to bring about change much more effectively than conservatives. Over the last month, the Right’s boycotts of Bud Light and Target have challenged that trend.

Bud Light sales have tanked since the company made the ill-fated decision to use transgender activist Dylan Mulvaney to market to working-class men. Target’s stock has lost over $9 billion in value, and the company has been forced to remove some of its LGBT merchandise (some of which was created by a designer into satanic themes ). Who knew soccer moms wouldn’t appreciate satanic propaganda?

Despite former President Donald Trump and his campaign surrogates bizarrely defending companies engaged in forcing leftism down the throats of children, the boycotts have persisted and show no signs of slowing down. Rep. Lauren Boebert (R-CO), among others, has called for a boycott of North Face after its drag queen-centric ad campaign. MLB players are speaking out against the Los Angeles Dodgers’ decision to host anti-Catholic hate group the Sisters of Perpetual Indulgence, and fans are following suit.

Republicans across the country are becoming aware of their own economic power and are voting with their dollars. Predictably, this has the Democratic National Committee shills in corporate media fighting mad, which is as reliable a gauge as any to confirm that you are over the target.

CNN’s Alyssa Farah Griffin called conservatives “totalitarian” for boycotting Target, while Jay Michaelson of Rolling Stone said the Right was engaged in “stochastic terrorism.” MSNBC guest Brandon Wolf said, "Target is simply a proxy for the war that extremists are waging for control in this country,” adding that conservatives “rely on intimidation and fear to try and force the country into a backslide.”

Of course these journalists, and journalist-adjacent talking heads, don’t believe any of that, and they would never call a left-wing boycott “totalitarian” or “extremist.” They are simply taken aback by conservatives finally willing to put their money where their mouths are. The same people who defended masked hordes of violent Democrats pillaging and burning major American cities for the better part of 2020 will now try to convince the public that your uncle buying a pack of Coors is akin to antifa establishing an autonomous zone in the middle of downtown Portland, Oregon.

I doubt that line will land, and conservatives should continue supporting companies that don’t hate their guts.

Brady Leonard ( @bradyleonard ) is a musician, political strategist, and host of The No Gimmicks Podcast .