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Jun 4, 2025  |  
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Jenny Goldsberry, Social Media Producer


NextImg:Outlet behind coverage of young Chiefs fan in facepaint edits original article


News outlet Deadspin added an editor's note to its article about Kansas City Chiefs fans wearing costumes to games.

This note comes over a week after Deadspin published an opinion editorial slamming the Chiefs for allowing its fans to wear Native American headdresses and paint their faces black despite attempting to ban the practice three years ago. The header photo was a profile shot of Holden Armenata, 9, sitting in the stands in a headdress, with the side of his face that was painted black showing. At the time, Armenta had painted half of his face black and the other half red.

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Its original title was “The NFL needs to speak out against the Kansas City Chiefs fan in Black face, Native headdress” but is now "The NFL Must Ban Native Headdress And Culturally Insensitive Face Paint in the Stands (UPDATED)."

"On Nov. 27, Deadspin published an opinion piece criticizing the NFL for allowing a young fan to attend the Kansas City Chiefs game against the Las Vegas Raiders on Nov. 26 wearing a traditional Native American headdress and, based upon the available photo, what appeared to be black face paint," the editor's note reads. "Unfortunately the article drew attention to the fan, though our intended focus was on the NFL and its checkered history on race, an issue which our writer has covered extensively for Deadspin."

The header photo now includes NFL commissioner Roger Goodell.

"The story’s intended focus was the NFL and its failure to extend those rules to the entire league," the note goes on.

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Armenta's parents threatened legal action against Deadspin before the editor's note. Not only was Armenta a private person thrust into the limelight, but his mother claimed that he is of Native American descent. His grandfather is reportedly on the board of the Chumash Tribe in Santa Ynez, California.

The Kansas City Chiefs got its name from H. Roe Bartle, the mayor of Kansas City from 1955 to 1963. Bartle was not of Native American descent, but the team took his nickname of "Chief."