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Christopher Hutton, Technology Reporter


NextImg:Microsoft CEO testifies artificial intelligence will help Google hold search monopoly


Microsoft CEO Satya Nadella said artificial intelligence would allow Google to hold its monopoly over search during his testimony in a high-profile federal antitrust case against the search giant.

Nadella appeared in court on Monday, and he testified before District Court Judge Amit Mehta in the Department of Justice's case against Google over alleged antitrust breaches. The Microsoft CEO said the company's decision to incorporate artificial intelligence into Bing earlier this year was an effort to promote the search engine and give it an edge to compete with Google. Nadella told Mehta that Google could use its profit margins to maintain its lead by adding AI to its search results.

Microsoft CEO Satya Nadella arrives at the Phillip Burton Federal Building and U.S. Courthouse on June 28, 2023, in San Francisco. Nadella has testified in a federal antitrust case against Google and its dominance in online advertising.


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Nadella noted the dominance that Google held over the economy. "You get up in the morning, you brush your teeth, and you search on Google," he said, according to Bloomberg.

Nadella also said that Apple uses Bing to "bid up the price" when setting up deals with Google to feature Google search in Apple products. "Do you think Google would continue to pay Apple if there was no search competition? Why would they do that?" he asked.

He said that Bing was developed to try and take a chunk of online advertising away from Google. He also said that Microsoft has invested $100 billion into Bing.

"I see search or internet search as the largest software category out there. We are a very, very low share player," he said. "But we continue to persist in it because we think of it as a software category we can contribute to."

Nadella added, "It's a hard game to make any breakthroughs, but no one can accuse us of not being persistent."

CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER

The DOJ's suit was initially filed in partnership with 35 states in 2020, alleging that Google's market dominance was hurting competitors through its exclusive agreements with the tech companies and its advertising pricing practices. The trial is scheduled to continue for several weeks.

The highlights of the trial also include a Verizon executive confirming that it had not considered alternatives to Google for its mobile phones since 2011 and Google's ad executives admitting to tweaking prices to ensure it fulfilled its revenue demands.