


Facebook parent company Meta confirmed that it would let users turn off its algorithm-powered news feed in Europe, a design decision made to comply with the European Union's digital regulations.
Meta President of Global Affairs Nick Clegg announced that users in the EU will have new options for viewing content on its platforms. This change will ensure that Meta complies with the Digital Services Act, an EU law that requires platforms to offer options to turn off artificial intelligence-powered "personalization." The content will now be presented in chronological order instead if a user wishes.
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"We're now giving our European community the option to view and discover content on Reels, Stories, Search, and other parts of Facebook and Instagram that is not ranked by Meta using these [AI recommender] systems," Clegg wrote. "For example, on Facebook and Instagram, users will have the option to view Stories and Reels only from people they follow, ranked in chronological order, newest to oldest. They will also be able to view Search results based only on the words they enter, rather than personalized specifically to them based on their previous activity and personal interests."
The EU adopted the DSA in part to ensure that users could choose since many of the EU lawmakers who approved the DSA claimed that AI-powered feeds undermine a user's ability to choose and could create filter bubbles, also known as scenarios in which a user only gets information that reinforces his or her own beliefs.
The DSA also affects what sort of content is directed toward minors. Targeted advertising is banned for children, and the use of sensitive data involving one's ethnicity, sexual orientation, or religion is forbidden. It also holds tech companies accountable for "harmful and illegal" content, requires them to be more transparent about their content moderation and algorithms, and strengthens the tracing of traders on online marketplaces.
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It is unclear when Meta will release the AI off switch, but the deadline is Friday.
TikTok was forced to adopt similar protocols. It announced on Aug. 4 that it was implementing a "For You" feed that would not rely on the TikTok algorithm to promote content.