Customers of one fast-food chain haven’t been “lovin’ it” lately as inflation has led to meal prices soaring.

McDonald’s said it has heard those complaints and will work to offer more deals to keep those cars coming to the drive-thru, in the hopes of keeping people from complaining on social media and opting to eat at home.

The move by the iconic burger chain comes as the company has underperformed in many of its major markets across the world. While sales of the chain increased 1.9% between January and March, it is below the 2.1% increase that was forecasted.

“The consumer is certainly being very discriminating in how they spend their dollar,” McDonald’s President and CEO Chris Kempczinski said. “It may be more pronounced with lower-income consumers, but it’s important to recognize that all income cohorts are seeking value.”

To fix that, Kempczinski argued that McDonald’s needs to improve its value messaging to consumers, as the fast-food chain does have “a lot of great value” available on its app. However, he argued that many consumers are unaware of these deals and that consumers are lost to competing fast-food chains because of this.

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Kempczinski’s call for better marketing comes after he stated earlier this year that he wants to focus on McDonald’s affordability, arguing that the battleground in the fast-food industry is with the “low-income consumer.” Several social media posts have been shared over the past few months showcasing how McDonald’s has become more expensive.

McDonald’s is not the only chain seeking to improve its messaging among consumers, as Walmart introduced its Bettergoods brand on Tuesday. The new brand features numerous products costing between $2 and $15, with a majority of these items priced at under $5.