Dallas Mavericks owner Mark Cuban likes to opine on politics, but his understanding of cultural matters is amateurish, and he proved that with his latest comments on diversity, equity, and inclusion.

Cuban takes the liberal DEI ideology at its word that it is about diversity, equity, and inclusion, much like defenders of antifa say that the rioters must be fighting against fascism simply because their name is short for anti-fascist. He then said that DEI is good for business.

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“You may not agree, but I take it as a given that there are people of various races, ethnicities, orientation, etc., that are regularly excluded from hiring consideration," Cuban said, apparently thinking we still live in the segregated 1960s.

He also said of IBM that it would make sense for their demographics to “reflect the entire country” because “that's what puts his company in the best position to succeed.” Cuban insists that meeting diversity quotas doesn’t mean you are shunning more qualified candidates, which makes no sense unless you assume that the most qualified people to fill jobs at every company somehow perfectly represent the demographic percentages of the country.

There are two easy examples of this not being true. The first would be at universities, where Harvard and other “prestigious” institutions are discriminating against Asian students and their superior test scores and academic records in order to hit diversity quotas.

The other would be Cuban’s own Mavericks and the rest of the NBA. The Mavericks have 17 players listed on their team roster. Just two of those players are white, while 15 of them are black. Like every single team in the NBA, the Mavericks don’t represent the country. Does that mean they are “DEI-phobic” and aren’t putting the team in the best position to succeed?

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But the easiest logical dispute to Cuban’s twisted view of diversity is rather simple. If your goal is to make sure your organization “reflects the entire country” in terms of arbitrary skin colors, your goal cannot also be to hire the best candidates. You are focused on reaching racial quotas first and hiring qualified candidates second. Again, unless it magically works out that, say, the top 20 candidates all perfectly reflect the demographics of the country, which would be impossible given how diverse the U.S. is, you are excluding qualified candidates based on their skin color in order to reach your diversity quota.

DEI in theory is exclusionary and antimeritocratic. In practice, it is a far more sinister ideology dedicated to dividing people based on their immutable characteristics and teaching them that those characteristics make them inherently evil or inherently oppressed. Cuban should stick to his day job and quit commenting on cultural affairs because he is clearly out of his depth.