If the midterm and off-year elections were any indication, the Republican Party has an uphill battle at the end of 2024 . The Supreme Court's decision in Dobbs v. Jackson Women's Health Organization in June 2022 changed voters' perceptions. Those on the Left are more enthusiastic than ever about voting for abortion "rights." And voters on the right side of the aisle, having enjoyed the victory, have walked a tough road since the decision.

There is no use in bemoaning the electoral problems brought on by Dobbs. It remains a positive step both legally and morally. Voters should reprimand GOP politicians who point to it as a nuisance . Upholding the value of life in the womb is a key tenet of conservatism. It must stay that way. Instead of complaining, politicians and advisers should be ready and willing to address problems that have emerged since Roe v. Wade was overturned.

Former Trump senior counselor Kellyanne Conway wants to improve Republican Party chances when it comes to reaching female voters. Conway met with members of the GOP in Washington on Wednesday in an effort to address just that. Conway and others, such as Independent Women's Voice CEO Heather Higgins, believe Republicans can make up ground in the area of women's matters, specifically the matter of contraception.

Birth control is a rather contentious subject within the pro-life community. A not insignificant number of pro-life voters view birth control as wrong. Contraception that works as an abortifacient goes against pro-life principles, but there are many forms of birth control that are clearly not abortive.

A good example is the 2014 Burwell v. Hobby Lobby case. The majority opinion of the Supreme Court sided with Hobby Lobby over its objection to providing certain forms of birth control that it considered to be abortifacients. But Hobby Lobby actually covers numerous forms of non-abortifacient birth control for its employees. It does not cover Plan B, Ella, copper IUDs, and IUDs with progestin. For conservatives, actively promoting non-abortifacient contraception, even if it's not what you personally would use, is not anti-life.

The pro-life position on abortion is clear. Targeted killing of the unborn is wrong. That is nonnegotiable. There is no reason the GOP can't gain ground when it comes to other matters of reproduction.

There is plenty to motivate Republicans ahead of the 2024 election when it comes to crafting a message to reach the female voting bloc, a group that holds much sway. The data from Conway's consulting firm, KAConsulting, are telling. The report dated Dec. 12 indicates a clear majority of women, Democrats, Republicans, and independents support birth control and even in vitro fertilization.

As noted in the report, "Increasing availability of the most effective methods of contraception and access to clinicians trained to provide a range of contraception and fertility treatments carries notable political currency, across all demographics and political and ideological beliefs."

And politicians who are vocally against contraception do more harm than good. "There is a risk of losing political currency for those candidates that wish to restrict availability of contraception: Nearly 7 in 10 would be less likely (including 57% much less likely) to vote for such a candidate."

The data from Conway's firm are overwhelming. Women of all political stripes want to vote for candidates who support women and would allow expanded access to contraception and even IVF. This does not and should not mean Republicans bend to pro-abortion bullying. It does not mean abortion is in any way a regular form of reproductive healthcare. But it does mean that in this post-Roe world, the GOP needs to be more prepared than ever for multifaceted concerns.

Holding fast to pro-life principles requires rejecting forms of birth control that are abortive or questionably abortive. However, there are multiple forms of birth control that have nothing to do with ending the life of an unborn child. And Republican politicians and voters would do well to remember that. The country is better off with Dobbs decided in favor of the unborn. It also brings with it new challenges. Conway and others are eager to remind a floundering Republican Party that it is impossible to avoid them.

Kimberly Ross ( @SouthernKeeks ) is a contributor to the Washington Examiner's Beltway Confidential blog and a columnist at Arc Digital.