The U.S. Equal Employment Opportunity Commission received a complaint Wednesday about the hiring practices of Kellogg's.

America First Legal, a conservative nonprofit group run by former President Donald Trump adviser Stephen Miller, launched the complaint. According to the group, Kellogg's is pursuing a racial and gender balance in its staff that could amount to a violation of the Civil Rights Act of 1964, which prohibits workplace bias.

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"For example, Kellogg’s 'Better Days’ Promise' specifies that by the end of 2025, it will achieve “25% racially underrepresented talent [sic] at the management level in the United States," the website from America First reads. "Between 2020 and 2022, the percentage of racially underrepresented talent increased by almost exactly 2% across all position levels. Given Kellogg’s commitment to 'diversifying' leadership, advancing people based on skin color at the expense of others because of their skin color merits investigation."

Similarly, Kellogg’s committed that by the same time frame it will have an "aspirational gender parity goal [sic] of 50/50 at the management level," while as of 2021, female managers made up over 44% of management staff. These goals reflect the company's attempt "to better reflect the diversity of our consumers and to strengthen our inclusive culture," America First wrote in a letter to the EEOC.

"Kellogg’s management has also shown disdain and disregard for company shareholders. It admits that its brand reputation requires careful promotion and protection," the nonprofit went on to explain on its website. "Yet it fails to properly warn investors of the risks associated with the apparent misalignment of management’s political and social values with Kellogg’s customers’ values or describe the steps taken to mitigate them."

"Despite the immense trust that hard-working American mothers and fathers have placed in Kellogg’s, management has discarded the company’s long-held family-friendly marketing approach to politicize and sexualize its products,” America First added.

By way of evidence, the nonprofit group pointed to various pride campaigns taken on by Kellogg's across several of its products. As one example, America First referenced Tony the Tiger posing with Dylan Mulvaney at the Tony Awards this last June.

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The EEOC was encouraged by America First to investigate Kellogg's as a result of the complaint. After such an investigation, the EEOC's five individual commissioners can file their own charges.

Last year commissioners filed 29 charges when it was a four-person commission and often came to stalemates.