They say consumers need to vote with their wallets, and for the last few months, conservative consumers have made their voices heard.

Several large companies, including Anheuser-Busch and Target, have lost massive amounts of money following business decisions that conservative customers did not approve of. Target alone saw its stock drop by $9.3 billion in market value earlier this year.

EXISTING HOME SALES FALL AS OWNERS HOLD ON TO LOWER MORTGAGE RATES

But others embracing conservative values are being rewarded with strong sales.

Jason Aldean's "Try That In A Small Town"

The most recent example of conservatives pushing back in the culture war is through their support of country artist Jason Aldean's new song "Try That In A Small Town," which was pulled from Country Music Television's rotation on Monday. Following CMT's decision, the song gained massive popularity on music sites, and Aldean also received support from multiple conservatives, including Gov. Kristi Noem (R-SD), 2024 presidential candidate Vivek Ramaswamy, and Donald Trump Jr.

The song has made its way to the top of the iTunes Top 100 in the United States and also made it into the Top 10 on Amazon's "Hot New Releases" list. It placed at No. 2 for YouTube's trending music videos.

Aldean, a conservative, has defended the song in the wake of the pushback it has received online. The artist stated the song is about the desire to return to a time "where we go at least a day without a headline that keeps us up at night.

"Try That In A Small Town, for me, refers to the feeling of a community that I had growing up, where we took care of our neighbors, regardless of differences of background or belief," Aldean tweeted. "Because they were our neighbors, and that was above any differences."

Bud Light

Bud Light, which used to be the most popular beer in the United States, received major pushback online after it partnered with transgender activist Dylan Mulvaney. Since then, the brand has struggled financially, with Bud Light retail sales down 24.6% in May when compared to data analysis from last year.

Its parent company, Anheuser-Busch, has seen other brands suffer losses as well. Bump Williams, a well-known industry consultant, described the situation as "an Anheuser-Busch portfolio problem now.”

Bud Light, which went temporarily dark on Twitter for two months following backlash over its partnership, has attempted to make a comeback over the last month, though the attempts have so far fallen flat.

Target

The retail giant received major pushback from conservatives after it was revealed stores were selling a special bathing suit for transgender people that was “tuck-friendly,” with the suit located directly across from LGBT clothes for children. The retailer was also selling a collection including designs from Abprallen, a brand out of the United Kingdom and headed by a self-proclaimed gay transgender man known as Erik, who had an affinity for Satanism.

Target has reported losses since the controversy, having seen a $9.3 billion drop in market value in May. Target has had annual Pride collections since 2012 but has never before encountered such significant criticism.

Target's controversy did help two conservative rappers create a popular song, however. Music artist Jimmy Levy’s “Boycott Target” song with "MAGA rapper" Forgiato Blow claimed the top spot on the iTunes sales chart.

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The Walt Disney Company

The Walt Disney Company, which spoke out against Florida's Parental Rights in Education law in 2022, has struggled financially over the last few months, with many of their latest movies, including Indiana Jones and the Dial of Destiny and Elemental, turning out to be box office disappointments. Several of these movies feature LGBT characters, including Disney's first non-binary character in Elemental.

Disney's most recent movie, Indiana Jones and the Dial of Destiny, opened to a tepid $60 million in North America over the weekend of June 30, against a budget of almost $300 million. On the Fourth of July, the fifth Indiana Jones movie came in second at the box office, losing the top spot to Sound of Freedom, a film based on the true story of former federal agent Tim Ballard saving children from human trafficking.

“The people are not buying this content,” Megyn Kelly said on an episode of her SiriusXM Megyn Kelly Show earlier this month. “They don’t want this content.”