Democrats are launching a $20 million investment in voter registration that will home in on minority voters in key states as the party seeks to regain control of the House next year.

The initiative — launched by House Majority Forward, the nonprofit arm of Democrats' House Majority PAC, on Tuesday — includes a comprehensive grassroots mobilization effort centered on young voters and those in black, Latino, Asian Americans and Pacific Islanders, and Native American communities, according to the group. The House Majority PAC is the Democrats’ main fundraising arm and is tasked with building Democrats' ranks in the lower chamber.

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“House Majority Forward is committed to expanding the electorate and ensuring everyone’s voice is heard on Election Day,” House Majority Forward Executive Director Abby Curran Horrell said in a statement. “We must fight against those who shamelessly attempt to disenfranchise voters and look forward to playing a key role in empowering communities across the country.”

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The campaign will focus on more than two dozen regions, including a handful of major cities in New York, Iowa, Michigan, Arizona, and California. The program will primarily target newly registered voters, as well as those who are “less reliable,” according to the group, with a particular focus on college campuses.

The initiative is another investment in Democrats' strategy of targeting minority voters in key states as part of their bid to hold the White House and make gains in Congress. The Biden administration announced a $25 million ad buy last month, particularly targeting Hispanic and black media outlets in battleground states.