Vice President Kamala Harris‘s campaign released a new ad Tuesday touting her economic agenda while targeting former President Donald Trump for embracing policies that will allegedly hurt the middle class.
The 30-second “focused” ad slams corporate price gouging that has led to high grocery and gas prices for the average family while blaming Trump for giving these same corporations tax cuts.
“We all know costs are too high. But while corporations are gouging families, Trump is focused on giving them tax cuts. But Kamala Harris is focused on you,” the narrator of the ad says.
“Building up the middle class will be a defining goal of my presidency,” Harris says afterward.
This marks the Harris campaign’s fourth ad focusing on the economy, the top issue for voters, since the Democratic National Convention was held last month in Chicago. The “focused” ad is part of a previous $370 million ad reservation that is set to run from Labor Day to Election Day.
Trump’s campaign has long blamed Harris and President Joe Biden over the lingering effects of inflation in the aftermath of the COVID-19 pandemic. The former president has also said he wants to extend his 2017 tax cut legislation, which would lower the corporate income tax rate if reelected.
Trump and his allies have framed Harris’s economic plan to ban price gouging as a form of communist price controls.
“Under Comrade Kamala Harris, all Americans are suffering during this Holiday weekend — High Gas Prices, Transportation Costs are up, and Grocery Prices are through the roof. We can’t keep living under this weak and failed ‘Leadership,'” Trump posted to Truth Social over the Labor Day weekend.
In the meantime, the Harris campaign is seeking to move to the offense as it aggressively portrays itself as the defender of the middle class while attempting to link Trump to the conservative blueprint known as Project 2025.
“This election, the choice comes down to a simple question: Which candidate is focused on the American people?” Harris spokesman Charles Kretchmer Lutvak said. “Vice President Harris knows costs are still too high for Americans and has a plan to bring them down and build up the middle class. Donald Trump either doesn’t get it or doesn’t care, which may explain why his ‘economic plan’ is to give tax breaks to the ultra-wealthy and big corporations.”
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A mid-August ABC News/Washington Post/Ipsos poll before the Democratic convention showed Trump leading Harris by 9 percentage points in terms of voters’ trust to handle America’s economy.
Labor Day marks the ratcheted sprint between the two campaigns ahead of the November election. The next roughly two months are the last chance Harris and Trump will have to convince the electorate to back their campaigns in an election that most experts expect to be close.