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NextImg:Harris and Trump fighting for key voter demographic - Washington Examiner

Vice President Kamala Harris and former President Donald Trump are in a tight race for the White House with 52 days until Nov. 5, and both are looking to swing key groups to put them over the top.

Younger voters, ages 18-29, have strongly gone for Democratic presidential candidates in recent contests, but the former president has made a concerted effort to make inroads with this unreliable voting group.

Trump has eyed young men as a focus demographic with his recent appearances on podcasts and other platforms, which target those age groups. He has also made a broader play for young voters by taking to TikTok.

Harris’s campaign has focused on abortion, a key matter for young women voters, and has used its online presence, including embracing Charli XCX’s “brat summer” trend, to garner support from younger voters.

While Harris has an edge over Trump with young voters, a report from Axios shows she is still falling behind margins Democrats typically have over Republican candidates.

With voters ages 18-29, Harris holds a 54.4%- 39.7% advantage over Trump, according to the Cook Political Report’s national polling average. In the 2020 election, President Joe Biden won 18-29-year-old voters, 60%- 36%, over Trump, according to a CNN exit poll.

Overall, Harris leads Trump, 48.5%-47%, in the RealClearPolitics polling average nationally, but several of the battleground states show a razor-thin race between the two.

CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER

While Trump and Harris both make their plays for young voters, historically, that demographic does not show up as reliably as older voters.

In the 2020 election, voters ages 18-34 only made up 24% of the voting base despite making up 29% of the eligible voting population, according to the Census Bureau. Both of the other age groups, including 35-64-year-olds and people over 64 years old, had a higher distribution of the voting base compared to the population eligible to vote.