


Robert Unanue, the CEO of Goya, has offered the Republican Party some tips on how it can win over the Latino vote going into the 2024 presidential election.
Unanue pointed to how the United States is currently the second-largest Latino country in the world and that the three things that unite the Latino community are "the values of God, family, and work." The Goya CEO said on Fox Business that when the company was "invoking God" a few years back, it did not "turn off" the Latino community and instead grew the company's consumer base.
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"It did upset a lot of the people who rather hate and destroy and divide, which is happening to our country," Unanue said. "We need to love our neighbor as our self. We need to unite, love, and build."
Unanue went on to say that many members in the Latino community feel as if the Democratic Party has abandoned them and their values and that such values are what will "carry this election." The CEO added that while only 11% of Latinos believe the Republican Party speaks for them, there are 37% who feel that neither party speaks for them, giving Republicans a possibility to win over the Latino vote.
The Goya CEO's comments on Latino voters come as an analysis of 2022 election data showed that the Republican Party's attempts to make gains in the Latino community through various initiatives appear to be working. The report found that turnout in the 2022 midterm election lagged in Latino districts in some states, including Arizona, California, New York, and Texas, but that the results, especially in California, were positive for the party.
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Ahead of the 2024 elections, the number of Latino voters ages 18-34 has jumped in states such as Arizona, Nevada, New York, and Texas, according to an analysis by TelevisaUnivision and L2 data. A significant number of those new voters identify as independent or nonpartisan, opening the door for both parties to make headway before the 2024 cycle.
On Tuesday, former Texas GOP Rep. Mayra Flores, the first Mexican-born congresswoman, announced she is running for her old congressional seat months after losing the general election against Rep. Vicente Gonzalez (D-TX). Flores has outlined border security, the economy, and eliminating child trafficking as chief concerns for her congressional campaign.