A political action committee focused on preventing former President Donald Trump from winning the Republican presidential nomination in 2024 is launching an ad campaign in Iowa profiling voters who once supported Trump but now say he has too much "baggage."

The Republican Accountability Project is spending $1.5 million on the new ad campaign in Iowa, where the nation's first caucuses will take place in less than six months. The purpose of the campaign is to dampen support for Trump in the state and push voters to back one of the other Republican contenders instead.

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The ads feature testimonials from Iowa Republicans who voted for Trump in past elections. According to them, Trump cannot convince independents and moderates to vote Republican, and he brings too much drama to the race.

According to the New York Times, a twice Trump-supporting voter named Fran prefaces her video by saying she “really appreciated” all the former president accomplished. However, she can't justify voting for him again.

“Donald Trump has way too much political baggage,” she tells viewers. “The next Republican candidate has to be somebody who can convince swing voters, independents, to vote for them. Because Donald Trump can’t.”

The PAC is taking no chances and saturating the Iowa media market with the ads. It will reportedly be shown on broadcast, cable, and in digital ads throughout the two biggest media markets in Iowa.

Despite the best efforts of Republican candidates, they have yet to chip away at Trump's double-digit lead, which surpasses 50% of voters in most national polls. According to the PAC's Executive Director Sarah Longwell, “Part of the problem has been that there hasn’t been another candidate to emerge who voters intuitively see as more electable.”

“The No. 1 reason Trump is dominating right now is because of lack of political talent from the people who are challenging him," she claimed.

“We believe strategically there’s basically only one path for somebody to unseat Trump’s dominant hold,” Longwell said. “Beat him in Iowa, and you change the contours of the race quickly.”

This isn't an impossible feat. Sen. Ted Cruz (R-TX) bested Trump in the Iowa caucuses during the 2016 Republican primary race.

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GOP candidates might also find success by capitalizing on a recent series of mistakes made by Trump in the Hawkeye State. After the former president attacked the popular Gov. Kim Reynolds (R-IA) for remaining neutral ahead of the caucuses, a state senator switched his endorsement to his rival, Gov. Ron DeSantis (R-FL). Trump also ruffled feathers by skipping out on the state's Family Leadership Summit, an important event for evangelicals and social conservatives that was attended by most of his competitors.

It remains to be seen whether the moves will affect Trump's lead in Iowa.