Google is expanding the sale of artificial intelligence-powered tools in the business marketplace, including AI tools for Gmail, adding watermarks to AI-generated images, and adding chatbots to everyday vehicular calls.
Google announced its plans for the Cloud Next conference on Tuesday, where it will unveil a multitude of new generative AI features that the search engine giant was adding to its platforms. These tools will help Google to compete with Amazon and Microsoft in determining who has dominant control of the technology in the cloud computing market. It will also offer many new technological options to users and businesses.
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"We are in an entirely new era of digital transformation, fueled by gen AI," wrote Google Cloud CEO Thomas Kurian in a blog post. "This technology is already improving how businesses operate and how humans interact with one another. It's changing the way doctors care for patients, the way people communicate, and even the way workers are kept safe on the job. And this is just the beginning."
One of the more practical additions will be the expansion of Duet AI, a program that will add AI-powered enhancements to businesses' Gmail and productivity apps for $30 a month. This tool lets users generate emails, slides, and other business necessities with a few text prompts. Duet was privately announced in May when it began taking preorders.
The cloud computing arm of Google stated that it would add AI tools from Meta and Anthropic to its platform, allowing users additional options for their web development or cloud hosting needs alongside Duet.
Google DeepMind also announced SynthID, a new program that will embed changes into individual pixels of an AI-generated image, allowing computers to identify if something is AI-generated.
Really excited to share the beta release of #SynthID, a watermarking tool created by @GoogleDeepMind and made available via @GoogleCloud to help tag and identify AI-generated images pic.twitter.com/LZFqRzGYG1
— Demis Hassabis (@demishassabis) August 29, 2023
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The company unveiled a series of partnerships with other companies to incorporate AI into everyday products. For example, General Motors will now use Google's AI to help users access its OnStar emergency service via a chatbot. The bot will help users with simple requests and allow other call center operators to manage the more complex requests. DocuSign will also use Google's Vertex AI to summarize and explain complex contracts.
Google announced last week it was testing the summarization of search results with generative AI, including gathering information from relevant news stories.
Google Cloud Next will run from Aug. 29 to Sept. 2.