


A months-old Miller Lite video with a feminist message is going viral as Bud Light continues to hurt from the fallout it received from its partnership with transgender influencer Dylan Mulvaney.
Anheuser-Busch and Bud Light have been subject to a crusade from figures on the Right who have led a financially crippling boycott of the iconic beer brand since Mulvaney, dressed as Audrey Hepburn from Breakfast at Tiffany's, appeared with a custom Bud Light can on April 1.
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Now, those leading the charge against Anheuser-Busch have set their sights on Miller Lite after a video published on March 7 began gaining attention on Twitter on Monday.
Titled "Bad $#!T to Good $#!T," the video announces an initiative from Miller Lite to transform previous sexist beer advertising into fertilizer that female brewers will use to grow hops.
Comedian Ilana Glazer features in the video, which debuted for Women's History Month, and opens up about how Miller Lite is on a mission to make up for beer not always doing "right by women."
"Here's a little-known fact, women were among the very first to brew beer ever. From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing," Glazer informs the public. "Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis."
As the video continues, Glazer walks through a room of beer ads featuring scantly clad women and declares all the material "s***."
"It's time beer made it up to women," according to Glazer. "So today, Miller Lite is on a mission to clean up not just their s*** but the whole beer industry's s***."
"Miller Lite has been scouring the internet for all this s*** and buying it back so that we can turn it into good s*** for women brewers. Literally 'Good $#!T.'"
The former advertisements featuring content deemed derogatory toward women would be turned into compost, which would then be fed to worms and would end up as fertilizer, according to the video.
"That good s*** helps farmers grow quality hops," a female farmer says in the video.
"Which is then donated to women brewers to make their own really good s***," a female brewer adds.
Those who want to help can send in beer advertisements they find featuring women deemed as "bad s***" to Miller Lite, and the material will be turned into "good s***," according to the video.
"So here's to women," Glazer ends the video. "Because without us, there would be no beer."
In the wake of the Miller Lite video's resurgence, many on the Right appear to mistake the Women's History Month video, which is marked on YouTube as "unlisted," as an effort to out-"woke" Bud Light.
"SHOCK: AB InBev not satisfied destroying its Bud Lite brand is now working hard to destroy its Miller Lite brand. Go woke, go broke," one Twitter user said.
SHOCK: AB InBev not satisfied destroying its Bud Lite brand is now working hard to destroy its Miller Lite brand. Go woke, go broke. pic.twitter.com/ztneOwOhXI
— @amuse (@amuse) May 15, 2023
"Did NOBODY learn from Bud Light's COSTLY mistake?" another user tweeted.
Did NOBODY learn from Bud Light's COSTLY mistake?
— Graham Allen (@GrahamAllen_1) May 15, 2023
Miller Lite just dropped this WOKE advertisement!!!
When will these beer companies learn???? pic.twitter.com/Zhbja6v77x
"Miller Lite just dropped this WOKE advertisement!!! When will these beer companies learn????"
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Miller Lite said to Bud Light, “hold my beer,” and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate. pic.twitter.com/9gTnP9rNik
— Ian Miles Cheong (@stillgray) May 15, 2023
"Miller Lite said to Bud Light, 'hold my beer,' and decided to create a new ad campaign straight out of early 2010s 'I hate all men' feminism to sell a drink to customers they hate," according to another tweet.
The Washington Examiner reached out to Molson Coors for comment.