A rare diamond named "The Eternal Pink" is hoping to fetch upwards of $35 million when it hits the auction block on June 8.
The 10.57-carat ring is set to highlight Sotheby's Magnificent Jewels auction at Sotheby's New York, the auction house said in a release.
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The "cushion-cut Internally Flawless Fancy Vivid Purplish Pink Diamond is the most vivid pink diamond ever to come to market," the release read.
Sotheby’s will be taking bids for The Eternal Pink, a diamond that is said to be the most vividly pink to ever hit the market.
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The auction house is hoping it could fetch as much as $35 million. pic.twitter.com/COR8gwrXh6
"The 23.78 carat rough which yielded The Eternal Pink was mined by De Beers at the Damtshaa mine in Botswana, and was meticulously fashioned into an exquisite cushion cut — over a period of six intense months — by Diacore's team of artisans, maximizing the diamond’s electric "bubblegum" color to full potential."
Fancy Vivid is the highest possible color grade for diamonds, according to Sotheby's.
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"The modifying color of purple often results in the most charming and vibrant feminine hue that is the dream of many," according to the releases. "Polished as a cushion-cut, this gemstone boasts an attractive combination of facets that enhances the pink to be 'sweeter' to one's eyes."
The auction for the diamond begins at 10:00 a.m. on June 8.