Eric Trump said Wednesday that he “started” the idea to sell Trump 2028 hats, calling the media’s “on edge” reaction funny.
The Trump Organization started selling Trump 2028 hats and other merchandise in April, and President Donald Trump has since promoted the hats in the Oval Office. The Constitution’s 22nd Amendment bars presidents from being elected to more than two terms, though the Trump administration insists the president is merely “trolling” through these products.
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Eric Trump said “somebody very close” to him encouraged him to wear a Trump 2028 to see the mainstream media “melt down.” Trump posted a photo of himself wearing the hat in his office, and “everybody loved it,” saying 50,000 of these hats were sold in “a couple hours.”
“But the media started writing in, ‘Does this mean your father doesn’t believe in the United States Constitution?’ ‘Is he going to subvert the will of the Founding Fathers?’ And I’m literally just snapshotting these emails and I’m posting them on Instagram,” Trump said on Piers Morgan Uncensored.
“I just thought it was funny that you can trigger a media so easily in this country, right? They knew it was a complete joke,” Trump said.
Trump also downplayed the possibility that his father would seriously pursue a third presidential term. He added his father has denied running again in 2028 “a million times.”
“But again, it is funny when you can trigger them that way, because they’re just so on edge, right? And so sometimes, you need to poke them a little bit. They deserve it, and that’s exactly what I was doing when I came up with that Trump 2028 hat,” Trump said.
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Trump also addressed his father’s reunion with businessman Elon Musk last month, saying it was “fun to see them back together.” He said he “fundamentally” believes Trump and Musk “love and appreciate each other,” and “Western civilization” needs both men.
Musk shook hands and sat with President Donald Trump at Charlie Kirk’s funeral on Sept. 21, three months after ending his alliance with the administration. Eric Trump shared a photo of the two of them sitting together on Instagram with the caption, “The band is back together!”
President Trump told commentator Scott Jennings in early-September that Musk is “a good man” who went “off the reservation.” Likewise, Vice President JD Vance expressed hope in August that Musk will return as a Trump administration ally around the time of the 2026 midterm elections.