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Luke Gentile, Social Media Producer


NextImg:Employee 'feedback' deemed too harsh; 'feedforward' is better: Report

The culture surrounding the workplace environment appears to have become softer as employers are encouraged no longer to give employees "feedback" and instead deliver "feedforward."

Feedback can leave people feeling defeated, while "feedforward" can promote development and improvement, according to a report.

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"The old assumptions of feedback, and all that word conjures up, I think puts a chill on performance," Joe Hirsch, a corporate speaker and author, said. "Feedforward is about this forward-looking view of people, performance and potential."

A push away from feedback and toward "feedforward" comes as the nation's younger generations fill the workforce and seek a nurturing environment and while businesses seek a greater push for efficiency, the report noted.

"Feedback conversations, as they commonly exist today, activate a social-threat response in the brain interfering with the ability to think clearly, and raising heart rates," senior HR knowledge adviser Theresa Adams said.

Another term about to get cut from the corporate lexicon is "review," according to the report.

Rather than hold reviews, companies are encouraged to "connect" with employees to foster self-reflection and opportunity.

An example of the change in vernacular and corporate nature can be seen at pharmaceutical giant AstraZeneca, the report noted.

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Instead of holding yearly reviews, the company embraced quarterly "check-ins" and used "feedforward."

"As soon as someone says, I want to give you feedback, people go into a defensive reception," Marc Howells, AstraZeneca vice president of talent and development, said.