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Jul 16, 2025  |  
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Luke Gentile, Social Media Producer


NextImg:Elon Musk jabs Barbie for anti-patriarchy message as film smashes records

Elon Musk took a shot at Barbie as the Greta Gerwig-directed film continues to shatter box office expectations.

Musk's jab at the film came after a Twitter user compared the platform's rebranding and the change of its logo from a bird to an "X" to leaving a theater screening Barbie for one screening Oppenheimer.

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"It you take a shot every time Barbie says the word 'patriarchy', you will pass out before the movie ends," Musk wrote in response to the post.


"I took a tequila shot every time Barbie said patriarchy … only just woke up."


The billionaire's bashing of the film for its "woke" content follows in a similar to fashion to conservatives who have criticized Barbie for its excessive use of the word "patriarchy" and purported liberal themes and messaging.

"All you need to know about #BarbieTheMovie is that it unironically uses the word 'patriarchy' more than 10 times," Ben Shapiro tweeted.


"They made Barbie a man-hating Woke propaganda fest," another tweet read.


"They teach Barbie fans about rising up against ‘the patriarchy,’ and Ken is portrayed as beta and borderline r*******."

Despite the bashing, Barbie has dominated the box office and won over critics.

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Not only does it have a 90% rating from both critics and fans on Rotten Tomatoes, but it also raked in over $162 million in its domestic debut, becoming the most successful North American opening for a film directed solely by a woman, according to a report.

The movie also smashed records for the best opening weekend of 2023 and best debut for a non-superhero film or sequel, the report noted.