Content creator-turned-transgender icon Dylan Mulvaney is responding to rising criticism over brand partnerships with Bud Light and Nike.
While speaking on the Onward With Rosie O'Donnell podcast, Mulvaney, who is a biological man identifying as a transgender woman, offered a reason for the mounting attention and criticism following a promotion for Bud Light beer and a sports bra ad for Nike.
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“The reason I think I'm an easy target is because I'm still new to this," Mulvaney said. “I think going after a trans woman who has been doing this for 20 years is a lot more difficult. Maybe they think there's some sort of chance with me that they can — but I mean, what is their goal?"
The recent brand partnerships have caused conservative celebrities to speak out against the promotions, including Travis Tritt announcing he was dropping all Anheuser-Busch products from his tour, Kid Rock shooting several cases of Bud Light, and John Rich asking fans about which beer should replace Bud Light at his bar.
Former Olympic swimmer Sharron Davies also slammed Nike’s partnership with Mulvaney as "a parody of what women are," along with fellow transgender woman Caitlyn Jenner calling it "a shame to see such an iconic American company go so woke!"
Amid the criticism, Mulvaney recently shared a video clip of singing "No One Is Alone" with the caption: “It's hard to see the light now, just don't let it go. This song felt fitting for the week I've been having. All is well! Cheers."
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Mulvaney first began garnering attention in 2022 after sharing details about his transitioning journey on social media, calling it the "Days of Girlhood" series. The influencer recently celebrated reaching the 365th day of "girlhood," which Bud Light sent a commemorative can for. The social media backlash was ultimately set off by Mulvaney's sharing of the can on Instagram.
The influencer has since amassed a net worth of $1.5 million.