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Jenny Goldsberry, Social Media Producer


NextImg:Dylan Mulvaney pitches Bud Light ad: 'There's room for all'


Transgender influencer Dylan Mulvaney still has hope in an LGBT-positive Bud Light ad campaign.

Mulvaney, the transgender woman known for the "Days of Girlhood" series on TikTok, appeared for an interview at the 2023 Forbes CMO Summit in Miami on Tuesday. It has been nearly six months since the beer company hired Mulvaney for an ad campaign featuring Mulvaney's face on one beer can. Bud Light subsequently lost 24.6% in sales.

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Still, Mulvaney recommended an ad for Bud Light during the interview. Mulvaney's vision included a transgender woman at a bar when a cowboy arrives and they are both seen drinking a beer.

"There's room for all of us beer drinkers in this town," Mulvaney suggested as the tagline for the imaginary ad.

Bud Light did not feature Mulvaney in a television ad, but it was Mulvaney's post on TikTok with the single can the company sent that went viral and set off a firestorm against Bud Light. According to the influencer, companies would be better off adding transgender people to their boardrooms because "if you're not sitting at the table, you're on the menu."

Meanwhile, amid all the controversy, Mulvaney claimed that Bud Light had not reached out. This avoidance "is worse, in my opinion," Mulvaney explained, "than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want."

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"Supporting and hiring trans people should not be political, and the people making it out to be — they're bigots. And we should not let them win," Mulvaney said of the controversy.

Bud Light is fresh off a summer ad campaign that included parent company Anheuser-Busch CEO Brendan Whitworth, who went on a national tour to hear from consumers. The senior marketing officials involved with the Mulvaney promotion were subsequently placed on leave, which resulted in the company cutting ties with a third-party advertising agency.