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Luke Gentile, Social Media Producer


NextImg:Dylan Mulvaney joins promotion of failing Are You There God? It's Me, Margaret

Controversial transgender influencer Dylan Mulvaney has joined Lionsgate Films's promotion of Are You There God? It's Me, Margaret as the film adaptation of Judy Blume's seminal work continues to bomb at the box office.

Starring Rachel McAdams and Kathy Bates, the 2023 film retells the 1970 tale of the titular Judy Blume as she struggles through puberty and religion in New Jersey.

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The picture appears to be well received as Are You There God? It's Me, Margaret has earned a 99% critical score and 94% audience score on Rotten Tomatoes, but it has failed miserably to earn back its $30 million budget.

@dylanmulvaney

Chatting with one of my heroes, Judy Blume!! Get tickets and take your mom, grandma, or the mother figure in your life to see Are You There God? #ItsMeMargaret this Mother’s Day weekend. It’s the iconic story we all love finally on the big screen! #lionsgatepartner

♬ original sound - Dylan Mulvaney


Raking in a mere $16 million since its April 28 release, the crew at Lionsgate has turned to Mulvaney to turn their luck around.

The paid partnership with Mulvaney saw the transgender activist sit down with Blume in an interview published to Mulvaney's TikTok account Saturday.

"Chatting with one of my heroes, Judy Blume!! Get tickets and take your mom, grandma, or the mother figure in your life to see Are You There God? #ItsMeMargaret this Mother’s Day weekend. It's the iconic story we all love finally on the big screen! #lionsgatepartner," Mulvaney captioned the post.

"Are you there God? It's me, Dylan!" Mulvaney begins the interview before diving into questions.

Blume told Mulvaney she wants audiences to love the film and made sure to tell the film's director to include certain parts from her original work.

These included the mention of Teenage Softies and the "I must, I must, I must increase my bust."

Mulvaney then demonstrated the famous move to increase a woman's bust.

Blume opened up about an initial rejection of her book and how she feels that what is happening today is far worse, appearing to allude to GOP efforts to keep LGBT-themed books out of the classrooms of young children.

"What I am saying now, having lived through the '80s with the book banning, what's going on now is scarier," she said.

Mulvaney asked Blume for any advice she could offer for "young creatives" who are afraid of "societal backlash."

"You can't be scared," Blume told Mulvaney. "That's the thing. I mean, you can't write with the censor on your shoulder or the critic on this shoulder. You've got to get rid of them both, or you can't do it."

Blume also told Mulvaney to "enjoy" a continued exploration of womanhood.

"Love it, if you can," Blume said. "It's hard no matter what sex you are, no matter your gender. Life happens, and life can be tough."

Many see Lionsgate's move to partner with Mulvaney as a risk, considering the financial beating endured by Anheuser-Busch in the wake of its catastrophic deal with Mulvaney.

CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER

Ever since Mulvaney dressed as Audrey Hepburn from Breakfast at Tiffany's and appeared with a custom Bud Light can on April 1, the backlash faced by the iconic brewery has been merciless and unrelenting.

Total Anheuser-Busch beer volume fell 12.5% in April, according to Beer Business Daily, with Bud Light down 21.4% for the month and Budweiser down 11.5%.