Beauty company Dove is facing backlash similar to Bud Light after it partnered with a Black Lives Matter and "fat acceptance" activist allegedly responsible for seeing a white student expelled from college.

Zyanha Bryant, 22, announced her partnership with the brand in an Instagram post espousing "fat liberation."

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"#DovePartner Fat liberation is something we should all be talking about! That's why I am partnering with Dove, to support the work of @naafaofficial , @flareforjustice in the Campaign for Size Freedom," the caption read.

Bryant's push for those who "maneuver through spaces and institutions in a fat body" and prior BLM activism has sparked an online backlash.

"Messed up" Elon Musk posted to X under the video.

Bryant is accused of being responsible for seeing Morgan Bettinger, a former white student at the University of Virginia, expelled in 2020 for comments Bryant admitted she may have "misheard," according to a report.

She alleged that Bettinger referred to BLM protesters as "good speed bump, and campaigned to see the white student removed from campus.

"After hearing that Dove Beauty chose Zyahna Bryant - who ruined Morgan Bettinger's life - for their 'fat acceptance ambassador', THIS lifelong large lady & now former Dove customer tossed out the last three bars of Dove product she will EVER buy," one user posted to X.

Bryant's partnership with Dove is an example of the real privilege in the United States, according to another user.

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"This is what actual privilege in America looks like," the user posted to X.

"BLM activist completely ruined the life of an innocent white girl with a false accusation of racism and gets a brand deal with Dove while Morgan Bettinger was kicked out of school and now needs medication in order to sleep."