The Department of Homeland Security posted a video parodying the Pokémon franchise on Monday, saying it needs to find illegal immigrants and “catch ‘em all.”
The video shares footage of officers and agents from the border patrol, Homeland Security, and Immigration and Customs Enforcement detaining illegal immigrants as the Pokémon theme song plays in the background.
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The video’s end also showcases illegal immigrants as trading cards, all of which have ICE listed as their weakness, a nod to the “ice” type in the franchise.
“To arrest them is our real test. To deport them is our cause,” DHS said, parodying the Pokémon theme lyrics.
Customs and Border Protection joined the online conversation by sharing a dancing Pikachu gif, calling him “Border Patrol’s newest recruit.”
The Pokémon-themed post is the latest meme from the DHS and the Trump administration, a growing social media strategy from both. DHS shared a screenshot from an upcoming South Park episode parodying ICE raids in August, including the link to join ICE in its post.
HOMAN SAYS APPROXIMATELY 2 MILLION ILLEGAL IMMIGRANTS ARE OUT OF US
DHS Secretary Kristi Noem also briefly changed her X profile picture to her South Park counterpart, sharing the same link to promote ICE applications.
President Donald Trump joined the meme campaign, sharing an artificially generated picture titled “Chipocalypse Now” on Truth Social. The picture features Trump in a military uniform, helicopters near the Chicago skyline, and flames behind him. The post included the statement, “I love the smell of deportations in the morning.”