Democrats are leaping to capitalize on reports former President Donald Trump called Republican National Convention host Milwaukee a “horrible city,” a remark his campaign has rejected.

The Democratic National Committee has quickly rolled out billboards in the swing-state city displaying his alleged comments.

The effort will feature 10 billboards, the majority on portions of I-43 and I-94, in Milwaukee. The DNC is pushing voters in the already Democratic-leaning area away from Trump in a state he lost by less than 1 point in 2020.

“Donald Trump has made his contempt for Wisconsinites and their home clear,” DNC spokeswoman Addy Toevs said in a statement. “Just yesterday, he called Milwaukee — which will host the RNC in July — a ‘horrible city.’ The dislike is mutual — in 2020, Wisconsin handed Trump a one-way ticket back to exile in Mar-a-Lago and sent President Biden to the Oval Office. In November, they’ll do it again.”

Trump lost Milwaukee decisively in 2016 and 2020, and that isn’t expected to change in 2024. But the area is the largest voting county in Wisconsin and contributed to Trump’s loss in the state in 2020 when he lost 69.07% to 29.25% with more than 450,000 votes cast — almost 100,000 more than the next county.

In 2016, Trump lost by a slightly narrower margin, 65.48% to 28.58%, but it turned out to be enough to help Trump capture the state in a year in which third-party candidates captured 6.33% of the vote in the state, much more than 2020’s 1.72%.

“Thanks to President Biden, Wisconsinites are seeing job creation, higher wages, and lower costs on things like prescription drugs and healthcare,” Toevs said. “That’s in sharp contrast to Trump, who cost Wisconsin more than 80,000 jobs during his term, incentivized companies to ship jobs overseas, and rolled back worker protections. Trump hates Milwaukee because Milwaukeeans know exactly who he is — a sore loser who they’re going to make a two-time loser this November.”

At least one billboard displayed his alleged comments: “Milwaukee, where we are having our convention, is a horrible city.”

And another displayed Punchbowl News founder Jake Sherman’s tweet of his remarks:

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House Republicans scrambled to discredit the quote after it was released, with some saying it never happened and others implying it was taken out of context.

Trump is leading by a narrow 0.1 points in the Real Clear Politics polling average of the state.