The Walt Disney Company partnered with an influencer who identifies as gender-fluid for a clothing ad, showing followers on TikTok how to dress like Minnie Mouse.
Seann Altman, who dresses in women's clothing but uses he/him pronouns, was featured on the Disney Style social media page, which posts content related to fashion inspired by Disney characters.
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Altman is seen in a red dress featuring the iconic character.
"I literally look like Minnie Mouse, and I fit in perfectly with Mickey and his friends," Altman said in the video. "The bow, with the dress, and the shoes really sealed the deal. Now I'm fashionable, bold, and fun, just like Minnie Mouse!"
@disneystyle a minnie moment ???? #mickeyfriendsstaytrue #disney100 #grwm #ootd #minniemouse #disneyoutfits #disneycosplay
♬ original sound - Disney Style
Altman stated in the video that of all the characters among Mickey Mouse and his friends, Minnie Mouse was the "most like me."
The video from Disney Style has been criticized by conservatives online, with some calling to "cancel the mouse."
Disney is Demonic. We must CANCEL THE MOUSE!
— Lauren Witzke (@LaurenWitzkeDE) August 10, 2023
"The Walt Disney Co. and TikTok influencer Seann Altman – a biological male who identifies as gender-fluid – have joined forces to market girls’ attire on social media in the latest move showing Disney’s solidarity with the LGBTQ+… pic.twitter.com/3FUbKvMw1G
Disney partners with trans TikTok influencer Seann Altman to promote clothing for girls, he’s a biological man that dresses like a little girl….
— Adam Brooks AKA EssexPR ???????? (@EssexPR) August 10, 2023
These Corporations will never learn. They are run by people with seriously warped minds.
Bud light mk2 https://t.co/5QVaJ92YQ9
Disney clearly learned nothing from the Bud Light fiasco and has partnered with transgender TikTok influencer Seann Altman, a biological male who identifies as “gender fluid,” to promote a line of girls’ apparel.
— Cassandra MacDonald (@CassandraRules) August 8, 2023
In the video, Altman does a tutorial on dressing like Minnie…
@Disney wants to find out the hard way.
— 1984 (@TheOfficial1984) August 10, 2023
The Walt Disney Co. and TikTok influencer Seann Altman – a biological male who identifies as gender-fluid – have joined forces to market girls’ attire on social media in the latest move showing Disney’s solidarity with the LGBTQ+… pic.twitter.com/xDVrGIqGQD
The dislike of the ad among conservatives comes as Disney has undergone multiple financial woes, with two of its most recent movies, Haunted Mansion and Indiana Jones and the Dial of Destiny, greatly underperforming at the box office. Its two theme parks in the United States, Disney World in Florida and Disneyland in California, have both reported declining attendance over the past few months, which Gov. Ron DeSantis (R-FL) has blamed on the company's "woke" agenda.
The recent partnership with Altman comes after Bud Light, owned by Anheuser-Busch, partnered with transgender activist Dylan Mulvaney. Since the partnership, beer brands owned by Anheuser-Busch have suffered numerous financial woes, with the company reporting a nearly $400 million loss in the second quarter.
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Earlier this week, Anheuser-Busch announced it would be selling off eight of its labels to Tilray Brands, a cannabis company based in New York City. The labels the company is selling include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.
The Washington Examiner contacted the Walt Disney Company for comment.