EXCLUSIVE — A conservative organization is underscoring President Donald Trump’s work supporting homegrown agriculture production and food security amid his tariff war with China with a new advertisement campaign.
The six-figure ad buy by the Protecting America Initiative, a nonprofit organization, on Friday comes after Trump this week announced that some of the $165.2 billion tariff revenue raised during this fiscal year to date would be redirected toward farmer relief.
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The 30-second spot, “The Real Enemy,” will air on TV and be amplified on digital platforms for the next three weeks in Washington, D.C.
“The food on your table is at risk, but the real enemy isn’t here at home,” a narrator says. “China’s hunger for control could threaten every bite you take. But one man stands strong between China and our food security.”
The narrator adds, “President Trump is fighting back. His tough tariffs are sticking it to China. And he’s working hard to protect our farmers and keep our food homegrown and secure.”
PAI was started by Trump administration special envoy for special missions Richard Grenell and former acting Department of Homeland Security Secretary Chad Wolf last year to encourage Trump and Republicans to counter the Chinese Communist Party’s endeavors to undermine the U.S. economy, food supply, lawmaking process, and educational systems.
For example, PAI held a roundtable before last year’s election with Trump and farmers in Pennsylvania to discuss the CCP’s repercussions on the agriculture industry and food security.
“The campaign emphasizes the importance of keeping the U.S. food supply chain strong, resilient, and rooted in American farms and workers,” a spokeswoman for PAI told the Washington Examiner.
The spokeswoman praised Trump for “deploying targeted tariffs on China to reduce reliance on adversarial supply chains, curb unfair trade practices, and safeguard America’s food supply.”
The United States currently imposes a 51% tariff on imported Chinese goods, while China imposes a 32.6% duty on U.S. exports. Levies could increase to 145% if the two countries do not reach a trade deal by Nov. 10.
“President Trump isn’t acting alone; Republican congressional leaders are also taking a stand to protect America’s food supply,” the spokeswoman said. “House Appropriations Subcommittee Chairman Mike Simpson recently introduced Section 453 of [the fiscal 2026] Interior and Environment appropriations bill, aimed at protecting American agriculture by ensuring consistent, science-based regulations from the [Environmental Protection Agency]. This provision would go a long way toward establishing certainty for American farmers, ranchers, and the agriculture industry.”
Trump announced his farmer relief proposal in response to a reporter’s question on Thursday before his meeting with Turkish President Recep Tayyip Erdoğan at the White House.
“We’re doing well because of tariffs. We’re doing unbelievable,” he said. “We’re going to take some of that tariff money that we made. We’re going to give it to our farmers, who are, for a little while, going to be hurt until it kicks in — the tariffs kick in to their benefit. So we’re going to make sure that our farmers are in great shape, because we’re taking in a lot of money.”
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Agriculture Secretary Brooke Rollins and other Trump administration aides have previewed a farmer relief plan for months, including earlier this week, in addition to promoting the likes of the Department of Agriculture’s National Farm Security Action Plan.
“The farmer relief is continuing. I’ve had a lot of conversations with you guys here in the gaggle on that over the last six months,” Rollins told reporters on Wednesday at the White House. “We are currently in conversations here at the White House, across the government on a farmer aid package.”