


Bud Light tweeted for the first time in almost two weeks on Friday night, and many people did not take the return to social media lightly.
Prior to Friday, the Bud Light Twitter account's last statement had been made on April 1, shortly after it was revealed that the popular beer brand had hired transgender social media star Dylan Mulvaney, a biological man who identifies as a woman, for an ad campaign for the beer featuring Mulvaney's face on the beer cans. On Friday, the account tweeted out "TGIF?," an acronym standing for "thank God it's Friday."
WATCH: JOE ROGAN SIPS BUD LIGHT AND LAUGHS OFF ANHEUSER-BUSCH AND DYLAN MULVANEY BACKLASH
TGIF? pic.twitter.com/d3W4oWJSXr
— Bud Light (@budlight) April 14, 2023
The beer brand's return to social media was not met well with many users on social media.
GTH
— Harmeet K. Dhillon (@pnjaban) April 14, 2023
We will continue to boycott Woke Light until you apologize
— DC_Draino (@DC_Draino) April 14, 2023
lol
— Seth Dillon (@SethDillon) April 15, 2023
Does “TGIF” stand for “That Guy Is Female” for your marketing geniuses @budlight?
— Nathan Dahm (@NathanDahm) April 15, 2023
Bud Light's first statement on social media in almost two weeks came on the same day Brendan Whitworth, the CEO of Bud Light's parent company Anheuser-Busch, issued a statement regarding the backlash of hiring Mulvaney. The statement did not mention Mulvaney directly.
“We never intended to be part of a discussion that divides people," the statement titled "Our Responsibility to America" read. "We are in the business of bringing people together over a beer."
During a recent appearance on a podcast, Mulvaney described being an "easy target," and the reason for being a target for online criticism is because "I'm still new to this."
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“I think going after a trans woman who has been doing this for 20 years is a lot more difficult," said Mulvaney. "Maybe they think there's some sort of chance with me that they can — but I mean, what is their goal?"
Following the Bud Light controversy, Seth Weathers, the founder of Freedom Speaks Up, a conservative lifestyle brand, introduced a new beer called "Conservative Dad's Ultra Right," which comes in a patriotic-painted can with the promise it is a “100% Woke-Free American Beer.”