


The U.S. Chamber of Commerce is launching an advertising campaign to support the One Big, Beautiful Bill Act that aligns with President Donald Trump‘s agenda.
On Friday, the Chamber announced a six-figure advocacy campaign in line with its broader tax reform efforts. The initiative includes targeted paid media and corresponding billboards across the country, with a focus on key states and congressional districts. The initial round of advertising is set to begin this week, although specific locations were not disclosed in the Chamber’s press release.
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“The campaign will include a total of 32 billboards across the country and matching paid digital advertising. This initial ad buy will run for at least the next month with the intention to expand to additional states and districts,” the Chamber said.
The advertisements will highlight 14 House members and two senators. The Chamber said its goal is to secure permanent tax relief for Americans and ensure the bill reaches Trump’s desk.
As a part of the effort, the Chamber has been partnering with state and local chambers to host in-district roundtables with lawmakers and local businesses, aiming to promote the proposed tax cuts and build public support.
The chamber will be “educat[ing] the public” about the benefits of the permanent tax cut, thanking lawmakers for supporting the policy, and “[drawing] attention to those Members of Congress who are not supportive of the bill,” the business lobby said.
The ad campaign is likely eying the 2026 midterm elections, which could shift control of Congress away from Republicans. The GOP is targeting Democratic-held seats in Michigan, New Hampshire, and Minnesota, while also defending vulnerable Senate seats in North Carolina and Maine.
Republicans are planning to focus on the economy in their 2026 strategy, seeing public frustration and uncertainty as tariff policies change. According to an NBC News report based on interviews with about a dozen GOP strategists, the party’s main goal is to “overcome negative economic sentiment by rekindling the energy Trump brings when he is on the ballot.”
While Democrats have criticized the legislation for allegedly redistributing wealth and resources toward the wealthiest Americans, a public opinion survey conducted in March by McLaughlin & Associates, and paid for by the Chamber, found that most people support extending the 2017 Trump tax cuts.
According to the survey, 64% of respondents favored extending the tax cuts, while 20% opposed it.
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“There is a lot of misinformation being spread about this legislation,” U.S. Chamber of Commerce political strategist Ashlee Stephenson said. “This is part of our effort to educate the public on why the bill is good for the economy and for creating more jobs with higher wages, and we want to thank the lawmakers who are working to get this proposal enacted into law.”
The initial ad buy will run for at least a month with the intention of expanding to more states and districts.