President Joe Biden's reelection campaign announced a digital ad buy tying former President Donald Trump to the GOP's push for a national abortion ban and highlighting Biden's support for reinstating the now-defunct Roe v. Wade Supreme Court decision.
The sixty-second "These Guys" ad will run in Iowa and South Dakota, where Trump is making appearances, and in Florida on Friday, when a hearing will determine whether a six-week abortion ban signed into law by Gov. Ron DeSantis (R-FL) will go into effect.
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"Reproductive healthcare decisions are among the most personal a woman will ever make. They are choices that should be made by you and your doctor. And the last people who should be involved are these guys," a narrator of the ad says before showing clips of Trump, DeSantis, and Sen. Tim Scott (R-SC) voicing their support for limiting abortions.
"First of all, I'm the one that got rid of Roe v. Wade," Trump says in one clip. In another clip, Trump is asked, "Do you believe in punishment for abortion? Yes or no as a principle," to which he replies, "The answer is that there has to be some form of punishment."
The overturning of Roe v. Wade in June 2022 was a conservative victory several decades in the making, but it has led to some backlash for the Republican Party at the ballot box, with some experts claiming that it helped Democrats stave off larger defeats during last year's midterm elections.
The Biden campaign, in appealing to women's access to abortion, is hoping that their anger will once again propel the president to victory during the 2024 elections. "President Biden and Vice President Harris are determined to restore Roe v. Wade, and they will never allow a national abortion ban to become law," the narrator in the ad continues. "As long as they are in office, decisions about your body will be made by you, not by them."
Most GOP presidential candidates have expressed their support for limiting abortion access but have disagreed on whether a national abortion ban is the most efficient way to curb abortions. Trump has often danced around embracing a federal abortion ban when questioned, while other candidates, such as former New Jersey Gov. Chris Christie and former South Carolina Gov. Nikki Haley, have said a national ban is not a credible option or that abortion policy should be left up to states. Groups such as the Susan B. Anthony Pro-Life America are pushing GOP candidates to support a 15-week abortion ban.
Despite the differences among candidates, Democrats are seizing on the topic in order to tie the candidates to a topic that they hope will help to retain the White House and the Senate.
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"As Donald Trump visits states where women are suffering the consequences of his extreme, anti-abortion agenda, this ad reminds voters in states that have passed some of the most extreme abortion bans of Trump’s key role in appointing conservative justices who voted to overturn Roe v. Wade,” Biden's campaign manager Julie Chavez Rodriguez said in a statement. “We will not shy away from casting a spotlight on extreme Republicans and their dangerous efforts to take away women’s right to choose. President Biden and Vice President Harris stand with the overwhelming majority of Americans against these bans, and for codifying Roe into law.”
The ad is part of a 16-week, $25 million advertising campaign and also aired in several other battleground states, including Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, that will help determine who will be the next president of the United States.