President Joe Biden's reelection campaign has purchased advertising space on Fox News's homepage, running "Dark Brandon" ads before, during, and briefly after the Republican National Committee's primary debate on Wednesday night.

Biden's campaign bought significant ad space on the website of Fox News, the network broadcasting the debate. The ad specifically highlights abortion, which the campaign and the Democratic National Committee have been homing in on, maintaining that Republicans have become extreme. The ad on the conservative news outlet reads, "Get real, Jack. I'm bringing Roe back."

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The ad began running at midnight on Wednesday morning and will stay up until midnight on Thursday morning. It is live on Fox News's site.

According to a campaign official, the "Dark Brandon" internet meme is currently driving its fundraising. Now, it is looking to leverage the meme during the RNC debate in Milwaukee, Wisconsin. Billboards in the city will also feature the meme of Biden with red laser eyes.

However, the billboards will address some matters other than abortion. Other ads read, "Tax cuts for yacht owners? Good luck with that, champ," "Social Security cuts? Try me," and "Get on board, folks. We're lowering prescription drug costs."

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Merchandise featuring the Biden meme has been particularly in demand from the campaign. In fact, as of early August, 44% of all orders have been for products featuring the satirical meme. Products branded with "Dark Brandon" are responsible for more than half of store revenue.

The president's alter ego has been a large internet traffic boon for the site as well, driving 76% of all clicks. The success of products featuring the meme has prompted the campaign's merchandise manager to launch a "Malarkey Monday" campaign, during which new products are debuted each week.