President Joe Biden's reelection campaign announced its first new ad since the Republican National Committee primary debate, focusing on the issue of abortion — an issue it said Republicans were "extreme and out-of-touch" on during the debate.
The new ad, titled "These guys," is set to run for two weeks across digital platforms YouTube and Connected TV, particularly targeting women in battleground states.
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"Reproductive healthcare decisions are among the most personal a woman will ever make. They're choices that should be made by you and your doctor. And the last people who should be involved are these guys," the ad tells viewers.
It then cuts to footage of former President Donald Trump, who said, "I'm the one that got rid of Roe v. Wade," referring to his appointment of three conservative justices to the Supreme Court that decided the Dobbs v. Jackson Women's Health Organization case in 2022.
A clip of Gov. Ron DeSantis (R-FL) at the debate is also played, during which he says, "I believe in a culture of life."
Neither Trump nor DeSantis have committed to signing a national ban on abortion, despite pressure from prominent anti-abortion organizations.
The ad then pivots to Sen. Tim Scott (R-SC), playing part of an interview when he said, "If I were president of the United States, I would literally sign the most conservative pro-life legislation that they can get through Congress." Scott has recently committed to signing Susan B. Anthony Pro-Life America's minimum standard of legislation, a 15-week limit on abortion.
According to the ad, "President Biden and Vice President Harris are determined to restore Roe v. Wade, and they will never allow a national abortion ban to become law as long as they are in office. Decisions about your body will be made by you, not by them."
During the RNC debate, Former Vice President Mike Pence and Scott pledged support for SBA Pro-Life America's minimum standard of a 15-week ban. Former United Nations Ambassador Nikki Haley, however, emphasized the need for "consensus" and claimed that federal legislation limiting abortion wouldn't succeed at passing the current Senate.
DeSantis didn't commit to a federal ban on abortion at the event but reiterated he "will support the cause of life as governor and as president."
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Abortion remains one of the issues on which candidates differ most in the Republican primary race, particularly as the top two contenders have remained vague regarding the federal government's role in it.
Still, the Democratic National Committee and the Biden campaign are looking to paint the slate of candidates with a broad brush on abortion, claiming their positions are extreme. As evidenced by the new ad targeting women in pivotal states, the campaign and DNC see abortion as a means to lock down a key group in the 2024 election, white suburban women.