The economy remains the top issue for voters heading into the 2024 election cycle, and President Joe Biden's reelection campaign plans to soon ramp up a new strategy aimed at reversing his dismal polling on the issue.

For months, both the White House and Biden's reelection effort have made "Bidenomics," the summation of the president's economic priorities and policies, the core focus of his early messaging campaign, including delivering speeches and hosting events with critical industry stakeholders both across the country and in Washington, D.C.

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However, as of Tuesday, Biden scores just 38.3% approval when it comes to his handling of the economy, even amid decreasing inflation, historically low unemployment, and a post-pandemic high point regarding consumer sentiment, and campaign officials acknowledged to the Washington Examiner they "need to do more" to sell Bidenomics.

"We absolutely know we need to do more to sell the president's economic agenda and draw that direct through line to his investments and the economic improvement and just the progress on things that Americans have wanted action on for a long time, like prescription drug cars like infrastructure," one campaign official told the Washington Examiner. "That's exactly why you have a campaign, and the good news I think for us overall is that there are a ton of things to sell and talk about because we got so much done, and that's not necessarily always the case with an incumbent."

Beyond buying ads and holding speeches from the president and top surrogates, the Biden campaign says "relational organizing" will become a focus of selling the president's economic agenda.

"More than ever, and especially post COVID, Americans are looking for information and making decisions based on what their friends and family and people they know say," a campaign official explained. "They're looking inwards, basically, and so really invoking and deploying trusted messengers early on is really important for us."

For the Biden campaign, those "trusted messengers" could include local community leaders, online influencers, and labor or other activist groups that have the "resources" and are traditionally "effective at invoking and mobilizing their membership."

The campaign believes that looping in influencers with "loyal audiences" will be especially "important" in selling Bidenomics to young voters.

Julie Chavez Rodriguez, Biden's 2024 campaign manager, also hinted at those tactics in her "Road to Victory in 2024" memo published in May.

"Today’s media environment has never been more fragmented. But what we know is that while trust in the media may have eroded, trust in people’s personal networks has never been higher, or consequently, more important," she wrote. "Throughout the campaign, we will use innovative strategies to break through and connect with voters where they are. Our organizing program will focus on leveraging people’s personal networks, through amplifying core messages online, and having personal conversations offline."

The strategy, whether intentional or not, mirrors tactics employed by the Biden White House during the COVID-19 vaccination push.

In 2021 and 2022, the Biden administration relied heavily on out-of-government sources and celebrities, most notably singer Olivia Rodrigo and a host of TikTok creators, to urge the public to get vaccinated. The administration also partnered directly with groups like NASCAR and CMT, whose core audiences generally opposed Biden's policies.

At the time, then-White House press secretary Jen Psaki conceded that the trusted messenger strategy sought to circumvent any partisanship and that Biden officials might not be the "best" choices for communicating their message.

"We know we need to meet everyone where they are, and that includes conservatives and ensure there are trusted messengers who lead the way in those engagements," she said during a press briefing on March 15. "We are trying to be creative on earned media to meet people where they are, but we’re also mindful of empowering, supporting local trusted voices because we’ve seen that in poll after poll to be an effective way of reaching a range of communities."

Still, Biden has a long, uphill battle to drag his economic polling emerges back above water, especially before the 2024 election, Cliff Young, president of U.S. public affairs at Ipsos, told the Washington Examiner.

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"There's glimmers of hope on the economic and more consumer side of things, and consumers are becoming more optimistic. But once again, like it's a strange time," he said. "There's low and, you know, inflation is coming down. There's low unemployment, but things are still expensive. And you know, people are not seeing the boom."

"The dirty little secret is that a poor economy hurts you more than a good economy helps you, whether it be in the United States or other countries; that's the general rule. Maybe there's a marginal gain — we're talking a point or two, which is important from an electrical standpoint — but just a marginal gain, and once again, not all the indicators are so rosy," Young continued. "Inflation is coming down. Great. That's good for Americans, it's easier to once again make ends meet, but the growth rates are not high. It's not a bonanza, and it's only in bonanzas where we've really seen approval ratings improve."