Anheuser-Busch heir Billy Busch said he would be the first to buy back Bud Light should the beer’s parent company AB InBev want to sell it.

“If they don’t want that brand any longer, sell it back to the Busch family,” Busch told Outkick host Tomi Lahren. “Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.”

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While appearing on Tomi Lahren is Fearless, Busch explained how disheartening it has been to watch the beer brand, which was so much of his childhood, lose its legacy of valuing its customers and employees.

“That culture is completely gone now,” Busch said. “They knew who their drinkers were. … Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days.”

“We’ve always cared very, very much about the people in America. What made this company great was America, of course,” he continued.

Busch added that AB InBev has missed the mark in knowing its customer base.

“When you are a foreign company, and you rely on these woke students that are coming out of these local colleges to do your advertising for you, you’re making a big mistake,” the Bud Light heir noted.

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The beer company has faced a costly backlash following its controversial partnership with transgender influencer Dylan Mulvaney, which resulted in many choosing to boycott the brand.

A second-quarter report from Anheuser-Busch revealed its revenue fell by 10% in the United States, a loss of $400 million, along with a 14% drop in retail, compared to the previous year.