


Amazon Prime Video is joining the fray of streaming platforms that will put ads on their service, becoming the latest one to make the change.
Subscribers of Amazon Prime Video were alerted to the change via an email, with the implementation of ads being included starting Jan. 29. An ad-free version of the streaming platform will still be available, but at a slightly higher cost than the ad-supported version.
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"This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time," the email read. "We aim to have meaningfully fewer ads than linear TV and other streaming TV providers."
Beginning Jan. 29, the ad-supported plan of Prime Video will cost $14.99 per month, and the ad-free version will cost $17.99 per month. Those who do not want Amazon Prime and simply want to watch movies and shows on Prime Video can subscribe for the cost of $8.99 per month.
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Adding ads to the cheapest versions of platforms is a growing trend among the streaming service business, one that platforms such as Netflix and Disney+ have also partaken in. It comes as these platforms introduce more expensive tiers to their services, which typically have no ads, as well as high picture quality.
The price for many video streaming platforms has also increased over the past year. Disney+'s price for ad-free streaming went from $7.99 per month to $13.99 per month in less than a year, with its ad-supported version costing $7.99 per month. Likewise, Hulu increased its ad-free price from $14.99 per month to $17.99 per month this year; its ad-supported tier remained at $7.99 per month.