CNN This Morning is drawing the lowest ratings CNN has seen in nearly a decade.
The morning show has garnered its lowest viewership among the key 24-54 age demographic and its second-lowest total viewership when compared to any of CNN’s other morning shows since New Day in June 2013, according to Nielsen data.
SOUR RATINGS: DON LEMON’S MORNING SHOW ON CNN HAS WORST WEEK SINCE LAUNCH
Despite CNN This Morning increasing its total viewership by 30.2% since it was launched in November 2022, its recent viewership among the key demographic registered at a dismal 18.6%.
The show is also currently listed as the 17th most popular show on CNN while ranking as no. 325 among overall television shows.
Among several shake-ups at the network, CNN launched CNN This Morning in November 2022 with Don Lemon, Poppy Harlow, and Kaitlan Collins as hosts.
At the time, Lemon left his prime-time slot in a move that he insisted on-air was a “promotion.”
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Fox News continued to dominate in the ratings last week, leading ad-supported basic cable networks in total viewers with an average of 1.88 million viewers and 244,000 viewers among the key 25-54 age demographic, according to the most recent ratings report.
MSNBC bested CNN with 992,000 total day viewers and 117,000 viewers among the key demographic.