The other day we told you about Jaguar's weird, woke rebranding and the ad that raised more than a few eyebrows. The entire thing was bizarre, mostly because Jaguar clearly isn't reading the room: that woke nonsense is dying out (thank goodness).

They were absolutely dragged for it and the critics were right. If this writer didn't know Jaguar sold cars, she wouldn't have had a clue about that ad and -- if she were to ever be in the market for a luxury vehicle -- the ad didn't make her want to buy a Jaguar.

You'd think they'd listen to the reaction of the car buying public and rethink this ad.

You'd think wrong.

They doubled down in this vaguely threatening way:

This writer guarantees you she won't. But you do you, Jaguar.

Laughed out loud.

This seems like the most basic function of the advertising department: reading the room.

Guess not.

Going the Bud Light route is far more likely.

They sure will.

Same vibes, really.

Boom.

They're gonna learn they can't be both.

The hard way, if necessary.

Nope.

They'll do that right up until the second they land on the unemployment line.

Definitely not.

They sure have.

Never. This writer could win the lottery tomorrow and she wouldn't drop a dime on Jaguar.

James Bond like this insult.

Actually, it kind of is.