Christopher Rufo has been very effective at exposing critical race theory and queer theory in schools and in dismantling DEI programs. His opponents always think they've got him when he says out loud what he's trying to do. He's not hiding it. For example, he said opponents of critical race theory needed to "adopt language that is trenchant, persuasive, and resonates with the public." Call it what it is: race-based Marxism and state-sanctioned racism. He follows the Left's own strategy by taking a word and making it toxic.

Vice President Kamala Harris has taken notice, and says that "they" are trying to do to DEI what they successfully did with "woke."

Woke once had a positive connotation, but not anymore. The American public doesn't want "Woke Kindergarten," for example.

They are successfully doing with DEI what they did with woke. Florida Gov. Ron DeSantis, for example, cut off funding for DEI departments in Florida state schools. There was an extended argument on X over DEI in the airline industry — do you want the most qualified person flying the plane, or a diverse person? 

As we reported Wednesday, following an X thread by Ben Shapiro about DEI in health care, Duke Medical School took down a video of a doctor who said at a DEI lecture that hospitals were "abandoning ... all sort[s] of metrics" in hiring surgeons for the sake of DEI.

The DEI scam is out in the open. Everyone knows that it exists to place diversity over merit. Was Harris herself a "DEI hire" by President Joe Biden? How about Karine Jean-Pierre?

Sorry, but you've already lost DEI.

It was suspicious when Biden picked as vice president another former presidential candidate who'd dropped out before Iowa because she was so unpopular.

She's too late … DEI is already toxic now that the public is aware of it. Who wants to be known as a DEI hire?