You know the old adage: change is good. That goes for American businesses as well. Sometimes a creaky brand needs to put a fresh face forward and shake things up to appeal to a new generation of customers. Well, Walmart’s latest <em>change&nbsp;</em>seems to be less about change and more about staying the same. That’s why the superstore’s logo rebrand is generating more laughter and confusion than excitement.

Can a logo put on weight? Well, commenters think so!

It’s like the designer highlighted the old logo and clicked ‘<strong>bold</strong>’ on their keyboard. ‘Ok, where’s our check, we’re done here!’ Posters are amazed some advertising firm got paid for what amounts to little or no real work.

Other posters are saying we lucked out. They still remember Jaguar’s disastrous rebranding. (WATCH)

We guess we should count our blessings that Walmart didn’t go full woke and decided on something more subtle, instead. Walmart might be onto something by choosing a fattish logo over a completely faddish makeover.

 {ai:summary}<p>Walmart's recent logo rebranding has sparked laughter and confusion rather than excitement. Critics describe the change as lazy, noting the new logo appears simply bolder and "fatter," which some interpret as a reflection of its customer base. </p><p>Despite the mockery, some argue the rebranding is effective in generating conversation without the need for extensive physical changes. Comparisons to other companies' failed rebrands, like Jaguar, suggest Walmart's approach may be a safer choice. #society</p>

Retailing Retelling: Walmart’s Logo ‘Rebrand’ Skews Change for More of the Same

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