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14 Feb 2024
Amy Curtis


NextImg:Legend: William Post, Inventor of Pop-Tarts, Dies at 96

You probably don't know the name William Post, but odds are you've probably eaten his greatest creation: the breakfast staple Pop-Tarts.

Bill, as he was known, died on February 10 at the age of 96.

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More from MLive:

A Grand Rapids man credited with inventing a breakfast staple, Pop-Tarts, has died at age 96.


William “Bill” Post died Feb. 10.


According to his obituary, Post was a Keebler plant manager in Grand Rapids in the early 1960s when he was approached by executives at cereal giant Kellogg’s to create a breakfast food for the toaster.


Post and a team of co-workers then developed the early versions of something he called fruit scones, but which soon became Pop-Tarts. They became an instant hit when test marketed in Cleveland in late 1963.

Everyone has had a Pop-Tart at some point in their life.

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Huge.

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He could die a happy man. And in case you missed it, here's the story behind the Pop-Tart at the college bowl game.

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Here's your crown.

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This is so good.

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Couldn't resist. This made us laugh. Hard.

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May have to get some tonight.

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A hilariously touching tribute.

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These keep getting better and better.

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Same here.

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Laughed out loud at this.

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Chocolate Fudge or Frosted Strawberry.

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We see what you did there. Well played.

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If this doesn't happen, just what are we doing here?

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We bet people will leave Pop-Tarts on his grave.

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Yes, moms everywhere thank you for a quick breakfast.

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King.

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Dark, but hilarious.

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RIP

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Life comes at you fast.

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Reunited.

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We hope so, too. Got to go out on top, really.


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